Big things from small beginnings (Yang et al 2025) | FT50 JBV

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🎧🎙️ Welcome to Revise and Resubmit! 🎙️🎧

Hey there, change-makers, idea-bakers, and late-night paper chasers! 🔥📚 You’re tuned into Revise and Resubmit, where the footnotes are fascinating and the references actually matter. 🙌✨

Today, we’re trading the Wall Street skyline for something more grounded—more local—yet no less powerful. 🌍🌱

This episode is about big things—but from small beginnings. It's about farmers’ markets, Facebook groups, and a quiet revolution that's building the future of sustainable business one tomato 🍅 and one transaction at a time.

We’re spotlighting the research article:
📄 "Big things from small beginnings: Creating and scaling community-based opportunities for sustainable small and local businesses", authored by Man Yang, Maria Ehrnström-Fuentes, and Joakim Wincent. 👏👏👏

Published on July 3, 2025, in the FT50-listed Journal of Business Venturing, this paper dives into the REKO initiative—a grassroots food network that went global 🌎 without boards, budgets, or bosses.

The authors ask: How do communities—not companies—spark and scale entrepreneurship? 🧑‍🌾➡️🌐

Through years of research, they uncover three powerful forces:
⚙️ Infrastructure shift
🌱 Nurturing
🧱 Sustaining infrastructures

Together, these unlock a path from a neighborhood idea to a global movement. 🏘️➡️🌍 It’s not top-down. It’s not bottom-up. It’s inside-out. And it’s inspiring.

💌 A massive shoutout to the authors and to Elsevier for publishing this gem in the prestigious Journal of Business Venturing—a proud member of the elite FT50 journal club. 🏅📊

🛎️ Love research that moves the world forward? Then hit subscribe to Revise and Resubmit on Spotify, 📱 Amazon Prime, 🍏 Apple Podcasts, and 📺 the YouTube channel Weekend Researcher—where academic meets awesome. 🎓💥

So here’s your big question from today’s small beginning...
💭 If a simple Facebook post can spark a worldwide movement for sustainability, what else could communities do if we just gave them the tools—and got out of the way? 🤔🌍💡

Reference

Yang, M., Ehrnström-Fuentes, M., & Joakim Wincent. (2025). Big things from small beginnings: Creating and scaling community-based opportunities for sustainable small and local businesses. Journal of Business Venturing, 40(5), 106522–106522. https://doi.org/10.1016/j.jbusvent.2025.106522

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