Typology of Threat Culture in the Metaverse (Mukhopadhyay 2025) | AOM2025 Author Summary

Title:

Typology of Threat Culture in the Metaverse

Abstract:

This study explores the concept of "threat culture" within the metaverse, proposing a comprehensive framework for understanding and addressing harmful behaviors in these virtual environments. The paper draws upon established theories from communication, social psychology, and marketing to develop a four-dimensional typology that categorizes threats by their medium (physical, mental, or verbal), severity (subtle, gentle, or harsh), actor (individual, through others, or by influencing others), and cause (anger, delusion, or greed). The study argue that this framework provides a valuable tool for platform managers, policymakers, and users to navigate and mitigate threats in the metaverse, ultimately creating safer and more inclusive digital spaces.

Reference:

Mukhopadhyay, M. (2025). Typology of Threat Culture in the Metavers. Academy of Management Proceedings, 2025(1). https://doi.org/10.5465/AMPROC.2025.17805poster

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Acknowledgements:

The author would like to thank the professors at Fortune Institute of International Business for supporting the initial idea of this research by providing crucial feedback and scholarship in FRC 2024 and to the professors of Indian Institute of Management Indore for necessary literature and learning resources to carry out the study.