Aishwarya Nambiar on Driving Global Marketing at Scale from the UAE

Rupert sits down with Aishwarya Nambiar, Former Head of Global Marketing for Etihad Airways, to discuss brand transformation at global scale, the balance between brand and performance marketing, and why purpose must show up in behavior rather than messaging. They explore the complexity of marketing across more than 60 countries, the expectations of the UAE consumer landscape, and why relevance, timing, and experience matter more than ever in a world where audiences are avoiding interruption. ...