Alasdhair MacGregor-Hastie on Creativity Without Borders

Rupert sits down with Alasdhair MacGregor-Hastie to discuss creativity, global brand building, and the evolving role of advertising in an AI-driven world. Alasdhair MacGregor-Hastie is the VP & Executive Creative Director BETC Paris & Creative Chairman Havas Milan. With decades of international experience across agencies including TBWA, Ogilvy, and Havas, he has led award-winning campaigns for some of the world’s most iconic brands. Known for his strategic thinking and global perspect...