Brendan Gaul on moving between entertainment and advertising

Rupert Maconick sits down to chat with Brendan Gaul about the changing media landscape, finding a purpose-driven story, and how to support a brand through both advertising and sponsored entertainment. Brendan Gaul is the Chief Content Officer of Mediabrands and Global President of TRAVERSE32. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of...