Brett Schneider on Why Brands Should Behave Like Fans

Brett Schneider is the VP, Brand Partnerships at JPMorgan Payments. He shares how brands can tap into fandoms, cultural moments, and community-driven storytelling to build trust and drive real business outcomes. From ComplexCon activations to ambassador programs for small businesses, Schneider explores how brands can move beyond interruption advertising and become meaningful participants in culture. Brett Schneider is a New York–born brand and partnerships leader with over 15 years of experie...