Carlie Lorentz on How Gen Z Is Redefining Social Drinking

Rupert sits down with Carlie Lorentz to discuss how Gen Z is redefining social drinking and more! Carlie Lorentz is a Marketing Manager for Molson-Coors Brewing Co., known for building culturally resonant brands that drive measurable commercial impact. A brand strategist and entrepreneurial leader, she has led award-winning, full-funnel initiatives—from packaging innovation to national partnerships—that have earned Cannes Lions and shifted public perception. Beyond her day-to-day role, she m...