Emily Rule and Michael Hunter on Purpose as a Posture

Rupert sits down with Emily Rule, VP of Brand Strategy and Campaigns, and Michael Hunter, Head of Marketing at HSBC Innovation Banking UK, to explore how B2B brands can stand out by putting their clients’ extraordinary innovations at the heart of their story, and more! Emily Rule is a creative strategist and brand marketing leader whose career spans South Africa, New York, and London. At HSBC Innovation Banking UK, she leads brand strategy and campaigns, helping translate the stories of innov...