Eric Weisberg and Cheryl MacDiarmid on Viiv's commitment to ending HIV/AIDS

Rupert Maconick sits down with Eric Weisberg and Cheryl MacDiarmid to chat about marketing for pharmaceutical companies and misconceptions about HIV/AIDS. Eric Weisberg is the Global CCO at Havas Health and You. Cheryl MacDiarmid is Head of Global Commercial Strategy at Viiv Healthcare. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and envir...