Gui Pasculli on Building Brands People Want to Be Part Of

Rupert sits down with Gui Pasculli. From launching Dove’s Real Beauty campaign in Latin America to driving culture-led collaborations at Malibu, Gui shares insights on brand purpose, experience-led marketing, and how to create authentic connections in an ad-averse world. Gui Pasculli is a Brazilian-born creative strategist and marketing leader currently Global Head of Culture and Partnerships for Malibu at The Absolut Company. Since joining The Absolut Company in London, he has driven strateg...