Jim Thornton on Keeping Advertising Entertaining in an Age of Disruption

Rupert sits down with Jim Thornton to explore nearly 40 years in advertising, the evolving role of purpose and humor in creative work, and how agencies can thrive in a social‑first, rapidly changing industry. Jim Thornton is Executive Creative Director at VCCP London with four decades of experience in advertising. Known for his passion for character-driven, entertaining work, Jim’s career spans leading roles at major agencies including J. Walter Thompson, Mother, and Leo Burnett. At VCCP he’s...