Kandace Williamson on Making Luxury Spirits Culturally Relevant

Kandace Williamson is the Senior Culture & Entertainment Lead at Diageo. She dives into the evolving world of spirits marketing, from luxury tequila campaigns to engaging Gen Z audiences, sharing how culture, storytelling, and experiential events are reshaping advertising. Tune in for insights on creativity, audience-first marketing, and the strategies behind standout campaigns like Don Julio’s Día de Los Muertos activation. Kandace is a London-based culture and entertainment strategist w...