Kirk Johnsen on Turning Brand Purpose Into Cultural Participation

Rupert sits down with Kirk Johnsen, Partner and Managing Director at ALTO Amsterdam, to discuss why brands need to be additive rather than interruptive, and how strong purpose can unlock more meaningful creative work. Kirk Johnsen is a global brand and marketing leader who has spent his career helping ambitious brands move beyond traditional advertising into culture and meaningful consumer experiences. His work has spanned agencies including 180, Wieden+Kennedy, 72andSunny, Le Pub, and ...