Liz Castells-Heard on Turning Cultural Insight into Business Impact

Rupert sits down with Liz Castells-Heard, CEO and Chief Strategy Officer at Infusion by Castells, joined by Leticia Juárez, Partner and EVP of Strategy and Marketing, and Rodrigo Ribeiro, Chief Creative Officer, to explore how cultural fluency—not just creativity—is the true driver of modern marketing success. Together, they dive into the power of authentic storytelling, why multicultural audiences can’t be treated as an afterthought, and how brands can earn attention in a world where mo...