Marcos Medeiros on Purpose, Authenticity, and the Truth About Brand Storytelling

Rupert sits down with Marcos Medeiros, Partner and Creative Leader at Sentimental Film, to discuss his transition from agency leadership to production, the shift from advertising to entertainment-driven storytelling, and why craft and authenticity matter more than ever in a world where audiences are skipping ads. Marcos Medeiros is a globally recognized creative leader with over 30 years of experience in advertising, having held senior roles at agencies including DDB, FCB, and Crispin Porter ...