Mark Shanley on Reclaiming Fun in Advertising

Mark Shanley, Executive Creative Director at Adam & Eve/TBWA, shares his perspective on creating advertising people actually want to watch. From working on global brands like Nike and Puma to redefining brand purpose and embracing AI-driven creativity, Shanley discusses how bold, culturally resonant ideas can cut through an increasingly ad-avoidant world. He also reflects on staying relevant in a fast-changing industry and why the best ideas often come from unexpected places. Mark Shanley...