PJ Pereira on marketing that reaches across the aisle

Rupert Maconick sits down to chat with PJ Pereira about effective marketing messaging, addressing divisiveness, and what he learned working on a powerful COVID-19 vaccination campaign. PJ Pereira is the Creative Chairman of Pereira & O'Dell. His agency worked on brand-sponsored films such as "The Inside Experience” and “The Beauty Inside". Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored fi...