Randy Hughes on using human nature for creative ideas

Rupert sits down with Randy Hughes to chat about using human nature for creative ideas. Randy Hughes is ECD at Carmichael Lynch Advertising. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.