Raul Sanches Baronetti on Connection Over Communication in Modern Marketing

Rupert sits down with Raul Sanches Baronetti, Global Strategy Lead at Publicis Groupe, to discuss why connection—not just communication—is the key to modern marketing. They explore the importance of having a clear point of view, the role of creativity in earning attention, and how brands can better align purpose with real human needs. Raul is a global strategist with a hybrid background across creative, media, and data, known for helping brands navigate complexity through integration and clar...