Rikesh Lal on brand DNA

Rupert sits down with Rikesh Lal to chat about brand DNA. Rikesh Lal is the Executive Creative Director, Erich and Kallman. Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.