Rob Hersey on Wavemaker and provocative planning

Rupert sits down with Rob Hersey to chat about his new position at Wavemaker and the concept of "provocative planning". Rob Hersey is the US Executive Creative Director at Wavemaker Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues. To learn more about our work in the branded entertainment space, visit us at www.s...