Sarah Colamarino on the documentary 5B

Rupert Maconick sits down with Sarah Colamarino for a chat about their brand-sponsored documentary collaboration for J&J, "5B." Sarah shares valuable insights into why Johnson & Johnson chose to sponsor a documentary and how major brands can harness the power of a brand-sponsored doc to connect emotionally with shareholders. Sarah Colamarino is a brand and marketing consultant with 30+ years of experience at Johnson & Johnson, most recently as Vice President, Corporate Brand Equit...