Tia Castagno on Reimagining Advertising for a Human World

Rupert sits down with Tia Castagno, Global President of Innovation at Dentsu, to discuss the future of advertising, why brands need to move beyond interruption, and how innovation can make marketing more human. They explore brand purpose, culture, AI, and the shift toward experiences that integrate naturally into people’s lives. Tia is a global innovation and transformation leader with extensive experience across media, advertising, technology, and emerging business models. Her career has spa...