Victoria B. Lozano on Why Brand Building and Business Growth Belong Together

Rupert sits down with Victoria B. Lozano, former CMO of Crayola, to discuss why effective marketing must build brands and drive revenue at the same time. They explore how brands can earn attention without looking like advertising, the difference between meaningful purpose and manufactured purpose, and why human judgment will matter even more as AI transforms the industry. Victoria Lozano is a senior marketing and business leader with extensive experience building iconic consumer brands and tu...