Yves Briantais on Rebuilding Carlsberg Around Its Creative Roots

Rupert sits down with Yves Briantais, CMO and Head of R&D at Carlsberg Group, to discuss the importance of authenticity, cultural understanding and building brands that stand for something distinctive. They explore why marketers need to protect what makes a brand unique, how Carlsberg is returning to its creative roots. Yves Briantais is a global marketing leader with extensive experience across Europe, Asia, the U.S. and beyond. His career has focused on building distinctive brands, unde...