Influencer Marketing, the Feral Cats of Istanbul, and the Importance of Financial Freedom for Women with Sally Yeo (Ep 195)

Learn how she built a 400K audience from scratch and turned travel influence into remote business and multiple incomes. ============================ Get the Monday Minute my weekly email with 3 personal recs for travel, culture, and living beyond borders you can read in 60 seconds. ============================ ON THIS EPISODE Sally Yeo takes us on her journey growing up in Singapore, starting off on a traditional path and then deviating to become a travel influencer, location-independent business owner, and digital nomad.  She explains how she built her personal brand to over 400K followers on social media and shares some hacks from when she was first starting out with no money.  Sally also gives tips for people who want to become travel influencers today in terms of what is working on social media now.  She then talks about how she founded her PR Agency, Saltine Communications.  Sally explains who the company serves, how she runs it remotely while traveling the world, and then gives some tips on how brands can effectively use influencer marketing.  Next, she shares her most memorable travel stories about getting married in Dubai, planting Coral Reefs in the Maldives, and celebrating National Day in Norway.  Sally also describes her profound love for the thousands of feral cats in Istanbul, Turkey.  Matt and Sally then discuss Chinese food around the world and what they love most about Italy.  Sally also shares some tips for women on developing multiple streams of income and the importance of financial freedom.  Finally, she reflects on the impact her travels to 50 countries have had on her and what travel means to her today. → Full show notes with direct links to everything discussed are available here. ============================ FIND YOUR NEXT EPISODE Explore The Maverick Show Starter Packs — some of my favorite conversations curated by theme so you can easily find the episodes that match your interests. ============================ FREE RESOURCES FOR YOU See my Top 10 Travel Apps See my Top 10 Books that Shaped the Way I Travel See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual) Watch my Video Training on Stylish Minimalist Packing so you can join #TeamCarryOn See the Travel Gear I Use and Recommend See How I Produce The Maverick Show Podcast (The equipment, services & vendors I use) ============================ ENJOYING THE SHOW? Follow The Maverick Show on Instagram and DM Matt to continue the conversation Please leave a rating and review — it really helps the show and I read each one personally Support the show by buying me a coffee — espressos help me produce significantly better podcast episodes!