Nigerian Afrobeats, Sales Lessons from an Istanbul Bazaar, and Increasing Your Revenue Through Conversion Rate Optimization with Amara Abara (Ep 194)

Learn how an entrepreneurial mindset and productivity habits can help grow an ecommerce business while traveling abroad. ============================ Get the Monday Minute my weekly email with 3 personal recs for travel, culture, and living beyond borders you can read in 60 seconds. ============================ ON THIS EPISODE Amara Abara talks about growing up in Lagos, Nigeria, moving to London at age 16, and Studying Abroad in Beijing at age 19. He reflects on the cultural diversity of London, including the African diaspora and the Afrobeats scene there today.  Amara then talks about his career trajectory, his path to entrepreneurship, and how he ultimately found his passion in the ecommerce space. He then explains the 4 pillars of revenue growth and offers tips on how to double your ecom revenue without increasing your ad spend. Next, Amara breaks down the most effective techniques for “Conversion Rate Optimization” (CRO) and explains how businesses can audit and improve their CRO for substantial increases in revenue.  He then talks about techniques for entrepreneurial mindset and productivity optimization, and how to remain productive while traveling the world.  Amara also shares some of his travel experiences, including sales lessons from a bazaar in Istanbul.  He also reflects on returning to Lagos as an adult, the Afrobeats scene there, and why people should visit Nigeria.   Finally, Amara talks about the impact travel had on him and what travel means to him today. → Full show notes with direct links to everything discussed are available here. ============================ FIND YOUR NEXT EPISODE Explore The Maverick Show Starter Packs — some of my favorite conversations curated by theme so you can easily find the episodes that match your interests. ============================ FREE RESOURCES FOR YOU See my Top 10 Travel Apps See my Top 10 Books that Shaped the Way I Travel See my 7 Keys For Building A Remote Business (Even in a space that’s not traditionally virtual) Watch my Video Training on Stylish Minimalist Packing so you can join #TeamCarryOn See the Travel Gear I Use and Recommend See How I Produce The Maverick Show Podcast (The equipment, services & vendors I use) ============================ ENJOYING THE SHOW? Follow The Maverick Show on Instagram and DM Matt to continue the conversation Please leave a rating and review — it really helps the show and I read each one personally Support the show by buying me a coffee — espressos help me produce significantly better podcast episodes!