🎙️ Reviving Icons: Tourism Strategies for Fès & Ouarzazate

In this episode of Unitour Talks, we explore how Morocco’s National Tourism Office is reigniting interest in two legendary cities through the Shining Fès and Rising Ouarzazate campaigns.

From international promotion and tailored travel programs to enhanced air connectivity and influencer outreach, discover how these targeted strategies are giving new life to Fès and Ouarzazate — with a locally driven, globally focused vision.